February 21, 2017
Southshore’s as good as gold. But if you live here, you already know that! Lately, though, other people have been taking notice. And that’s just not something we could keep to ourselves!
In January, our master-planned community scored BIG at The National Sales and Marketing Awards competition hosted by the National Association of Home Builders (NAHB).
The awards rivalry, known as The NationalsSM, was part of the 2017 International Builders’ Show in Orlando and honored the most inspired new-home marketing and merchandising efforts throughout North America.
The amazing lakeside community of Southshore in Aurora took gold awards in the following categories:
Gold for Best Graphic Continuity
We won this gold award across multiple media platforms by using the tagline “Life at the Lake.” Since we’re located just five minutes from the 820-acre Aurora reservoir with all its fun and varied recreational opportunities, it’s a natural feature to highlight when we talk about Southshore.
And if there’s one thing we want everyone to know and enjoy, it’s life at the lake!
Gold for Best Overall Advertising Campaign
Our campaign capitalized on the community’s access to top schools, highways, employment and shopping centers, as well as its proximity to the water wonderland that beckons Southshore residents year-round.
It’s easier to win awards when you have so much to work with!
Gold for Best Digital Marketing Campaign
We concentrated on creating a comprehensive multi-media campaign to make sure people who have never heard of Southshore learned about the lakeside community in every conceivable digital setting.
Southshore also took home the silver for Best Brochure for a Master-Planned Community; Best Print Ad; Best Print Campaign-Series of Ads and Best Web Banners-Rich Advertising Campaign.
Southshore is one of the few communities in metro-Denver offering lakeside living, stunning new home designs and all the amenities in an award-winning master-planned community!
Southshore Has More
Southshore, the master-planned community in Aurora features new homes from Village Homes, Century Communities and Richmond American Homes that are priced from the $400s to the $700s. With beautiful, fully staged model homes to tour from Village Homes, and the brand new Delaney model from Richmond American Homes, Southshore offers more! Stop in and see why we’re more than just awards — we’re the place you want to call home!